Command Alkon will step forward on the Ground Breakers Stage Tuesday, March 3rd with a message that feels both timely and deeply human. Leadership in construction is evolving, and technology, especially AI, is reshaping what it means to guide teams, solve problems, and build the future. CONEXPO‑CON/AGG will welcome CEO Martin Willoughby as he joins the conversation on what modern leadership requires in an industry undergoing rapid transformation.
Companies across the industry, including Command Alkon, are rethinking the relationship between people and technology.
A Changing Workforce and a New Leadership Mandate
Construction is navigating a period of significant workforce transition. Experienced professionals are retiring, younger workers are stepping into roles that once depended on years of accumulated knowledge, and organizations are being asked to operate with greater precision and transparency.
Technology alone cannot solve these pressures, but the right leadership mindset can.
Companies across the industry, including Command Alkon, are rethinking the relationship between people and technology. As Willoughby notes, “We are helping shape the future of construction by rethinking leadership and technology together in the era of AI.” His perspective reflects a broader movement: leaders must understand how tools and systems serve their teams, not overshadow them.
AI as an Enabler, Not a Replacement
There is a persistent misconception that AI exists to replace human roles. The reality, especially within construction, is far more nuanced. “One of the biggest misconceptions we are addressing is that AI is about replacing people. In reality, it is about empowering them,” Willoughby says.
This aligns with what is emerging across the modern workforce. AI is being used to simplify complex tasks, close knowledge gaps, support safer operations, and strengthen consistency in daily work. It is becoming an essential onboarding companion for the next generation of workers and a stabilizing force in organizations experiencing rapid change.
Command Alkon’s cloud‑native approach reflects this shift. Instead of creating more layers of technology, they focus on removing friction. “Our response has been to build modern, cloud native systems that empower people with smarter tools rather than burden them with more technology,” Willoughby explains. This mirrors a growing industry priority: clarity over complexity.
What Modern Leadership Requires
Leading in the Age of AI is not about mastering every digital tool. It is about creating environments where technology supports curiosity, problem‑solving, and better decision‑making. As Willoughby puts it, “Cloud, connectivity, cybersecurity, and intelligent systems are no longer optional. They are foundational to how modern organizations operate and grow.”
This is the direction many organizations are already moving toward. The expectation today is not technical perfection from leaders, but intentional stewardship of cultures that can adapt, learn, and lead through change.
This moment matters. Leaders who embrace the opportunities AI brings will not just keep up with the industry's evolution; they will shape the next decade of construction.
Join the Conversation
Hear more from Command Alkon and CEO Martin Willoughby during Leading in the Age of AI on the Ground Breakers Stage, Tuesday, March 3rd at CONEXPO‑CON/AGG, or tune in to the livestream to join the conversation remotely.
