Gamification in Construction: 3 Areas You'll Boost Your Results

gamification construction employeeThe most successful video games rely heavily on providing continual feedback to players and rewarding their success. Because of this, major companies are implementing various gamification to help enhance engagement, productivity and employee evaluations. 

Phil Hernandez, regional manager at Micromine, discussed gamification in the workplace and how it is being incorporated in fleet management systems during CONEXPO-CON/AGG 2020.

“Scorecards at the management level, real-time, in-shift score feedback and scoreboards, and personal performance history at the operator level are just a few of the many ways to start gamifying the construction jobsite,” said Hernandez. “Additionally, gamification will help your company in more ways than you would guess.”


3 Reasons to Implement Gamification at Your Construction Company

1. Increase Equipment and Technology ROI

Hernandez provided a simple analogy to explain one of the benefits of gamification – increasing ROI on new equipment and technology. When you buy a new phone, are you overwhelmed with all the new features? Probably not. You’re likely just fine with how nice it looks, the camera quality, and the upgraded hard drive space, AKA the essentials.

“This is how teams in the construction industry navigate their newest equipment and technology; they aren’t concerned about the newest features,” said Hernandez. “Gamification is a major factor in changing this mindset and rewiring the way employees look at new equipment. By tracking how many times new solutions have been accessed or rewarding an employee when they successfully use a new equipment feature, organizations can maximize productivity and increase ROI.”

2. Improve Culture and Safety

Gamification also plays a part in workplace satisfaction, including an employees’ belief in their workplace culture and their role in workplace health and safety improvements. The progress seen by gamified statistics shows real-time growth and benefits to the process. For example, a company actively requested its employees to observe safe work practices as well as workplace incidents that almost happened. They gamified the results and in two years, observations of safe work practices increased by 49 percent and workplace incidents were reduced by 31 percent.

3. Enhance Teamwork 

According to Hernandez, individual scorecards are a great example of gamification as they are a universal way to set goals and reward workers achieving those goals, if done incorrectly, they can take away from the goals of the collective group.

“it is important for companies to recognize that team-based points and goals are more important than individually based leader boards,” said Hernandez. “When it comes down to it, individuality will not help the project get done more efficiently.”

The best way to navigate this situation is to give employees individual and team-based scorecards that align with each other. This gives them a reason to take pride in their team’s collective work as well as their own without focusing too much on one over the other.

“When it comes down to it, it is on the employee to maintain or improve their productivity and success within their company” said Hernandez. “However, it is on the company to give their employees the tools to do so.”

gamification in the construction industry

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