The Value of Macro BIM

Having the right data on a construction jobsite is critical. Often that information begins in a model. But how does everything in building information modeling (BIM) translate to the work that is being done out at the construction jobsite?

As a primer, BIM is a collaborative process that leverages digital representations of physical and functional characteristics of a facility. Technology can unlock access to “big data” for design and construction companies—and this information can be extended out into the field.

BIM can be used for a number of different tasks such as keeping a project schedule on track and speeding up the project. It also gives construction professionals visualizations of how the project will look during future phases of a build. When a change needs to be made, doing it in a 3D model is quick and easy. More often, contractors can share the information with the crew at the jobsite faster and easier.


Macro-BIM models focus on construction site requirements and large scale building massing. The value of macro-BIM models accrues over time and across projects by using the large data sets that are increasingly available. The important pieces of information about a task at the jobsite, such as excavating, can be relayed quicker using macro-BIM to those performing the work.

A value proposition offered by macro-BIM modeling is that as a project progresses, the models created during preconstruction can be built upon and used as a basis of design during subsequent phases of project development, benefiting the design, procurement, and construction processes. Ultimately, leveraging this data on the jobsite can help lower project delays.

As with so many other technologies, the combination of large data sets and BIM is poised to continue to change the construction industry.

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