Measurement is key to evaluating show results—it’s one of the main reasons why exhibitors purchase lead retrieval devices, to help track sales efforts. For CONEXPO-CON/AGG & IFPE exhibitors, the benefit is enhanced by the utilization of eventBit, which allows exhibitors to collect other attendee behavioral factors such as dwell time and aisle traffic. The benefits don’t stop there, however. For exhibitors who purchased lead retrieval devices through Experient, the Show's Official Vendor, you will be receiving a Booth Performance Report—for FREE! This report allows you to analyze your booth results with real data and will provide insights such as total visitors, unique visitors, scanned leads, and attendee demographics all compared to overall hall averages. Reports will be sent to exhibitors in late Spring. If you have further questions, please email Mary Bukovic at mbukovic@aem.org.