We are happy to offer our comprehensive e-learning portal with all the subjects you need to get the most of your experience at the show.



On-Demand Webinars

Topic
Marketing Kit - How to Place an Order
Take advantage of your 2,000 FREE postcards! Watch this video and learn step-by-step how to place an order. Presented by: Exhibitor Engagement View Webinar
Customer & Dealer - Invitation Process
Step-by-Step webinar on our new Customer and Dealer Invitation Purchasing Process.
  Presented by: Jenna Cummins, Experient - Director Strategic Account View Webinar
Bulk Badge Purchase
This quick webinar will show you how to purchase bulk badges during the Early Bird Timeframe. Presented by: Jenna Cummings, Director Strategic Accounts, Experient View Webinar
Install and Dismantle Badge Registration
This webinar gives you a simple walk through of our new service! Where you can add a Install/Dismantle badge for no cost, so you or someone on your staff can access the show!
  Presented by: Jenna Cummings, Director Strategic Accounts, Experient View Webinar
How Public Relations Can Fuel Your Booth Marketing Strategy
Five minute webinars sharing public relations tips to support exhibitor trade show marketing strategy. This webinar will focus on tips to get the media to cover your brand at the show.
  Presented by: Sandra Mason, Public Relations Director, Show Management View Webinar
Tips to Get The Media To Cover Your Company at the Show
Building a good relationship with the media can be really helpful and can help boost awareness of your company.
  Presented by: Sandra Mason, Public Relations Director, Show Management View Webinar
Best Practices for Measuring Exhibit Performance, Value and ROI
It's hard to improve what you aren't measuring... Listen to this e-learning session to help you cost-justify the investment of a trade show.
  Presented by: Jefferson Davis, Tradeshow Productivity Expert, Competitive Edge View Webinar
Best Practices for Tradeshow Budgeting & Controlling Costs
Best practices for trade show budgeting and controlling cost, listen to ideas that will help you get control of your trade show dollar.
  Presented by: Jefferson Davis, Tradeshow Productivity Expert, Competitive Edge View Webinar
Improving Lead Management to Increase Sales Conversion
If you’re looking for ways to increase revenue, one of the fundamental processes you need to review is your lead management program. Learn here the best practices you can apply for your show.
  Presented by: Jefferson Davis, Tradeshow Productivity Expert, Competitive Edge View Webinar
Best Planning Practices to Produce Meaningful Tradeshow Results
"If you fail to plan, you're planning to fail" - Learn with this e-learning course the best planning practices to produce meaningful trade show results.
  Presented by: Jefferson Davis, Tradeshow Productivity Expert, Competitive Edge View Webinar

Booth Experience

Webinars
Exhibit Strategy and Technology

This session maps best practices to clarify your brand messaging and illuminates ways to tell your story through efficient use of technology to your different audience segments.

Presented by: Mike Wohlitz, Senior VP of Design Delivery and Wilson Tang, VP, Digital Experience with Freeman Exposition LLC View Session
How to Design for People, Place and Performance

An overview of the leading Experience Design principles and methodology, plus an introduction to the People, Place, and Performance aspects of design.

Presented by: Greg Bogue, Chief Experience Architect; Tim Simpson, Brand & Creative Engagement Strategist; and Dan Sundt, Strategist, Master Experience Designer, MGE Design Studio View Session
Incorporating Big Tech and Interactive Displays

This session demonstrates creative ideas to incorporate LED Tiles in a smaller space to draw attendees into your exhibit. In addition, learn how to incorporate interactive displays using stock AV equipment to help communicate your brand and collect attendee information.

Presented by: Nick Starrett, Senior Production Manager and Ryan Murphy, Director of Sales, ON SERVICES a GES Company View Session
Small Booth Graphics and Messaging

A small booth is like a billboard on a freeway. Based on evaluation of over 25,000 booths in action, this session teaches the five tenets of an attention-grabbing, fast-communicating exhibit.  You’ll walk through a step-by-step process for finding your hook, and see dozens of examples of small booths that rock!

Presented by: Jefferson Davis, President, Competitive Edge View Session
Surprising Choices: The Behavioral Science of Attendee Decision Making

Insights from real world social psychology experiments that demonstrate how consumers are influenced by non-conscious and emotional factors – and how exhibitors can redesign their strategies for more holistic attendee engagement.

Presented by: Charlotte Blank, Chief Behavioral Officer, Maritz Global Events View Session

Logistics

Webinars
Freight and Drayage 101

This may seem simple, you just ship what you need to the Convention Center—but if not done right it will impact your entire show experience! In this session, we’ll clarify the process so you know exactly what is happening with your freight, both inbound and outbound. We’ll also explain how to avoid extra fees because it’s already included in the package plan or for things like union labor.

Presented by: Jamie Howell, Sr. Account Manager; Bob Joncek, Sr. Director of National Freight; Brian Larsen, Sr. Director Client Relations, GES View Session
Navigating Hotel and Vendor Contracts

In this session, you will better understand dealing with attrition and concessions in your hotel contracts, how to negotiate with facility exclusives and learn cost saving tips for the 3rd party vendors you hire.

Presented by: Angela Weller, Senior Director, Event Services and Michelle Sanford, Senior Director, Contract and Vendor Management, AEM View Session
Small Booth Budgets and Design

This session shows small exhibitors (400 sq. ft. or less) where the tradeshow dollar goes and gives them a practical tool to better manage and stretch their exhibiting dollar.

Presented by: Jefferson Davis, President, Competitive Edge View Session
The Logistics Story

This presentation gives you a brief overview of services, policy and technology changes in key areas such as security, registration services, and lead ROI reporting for exhibitors just to name a few.

Presented by: Mary Bukovic, Director Exhibitor Engagement Services; Caroline Roberts, Director Event Operations & Technology; Angela Weller, Senior Director, Event Services, AEM View Session

Marketing

Webinars
Are You Ready for Over 30,000 International Attendees?

Review the research conducted by AEM on the wants and needs of the international attendee so you can best serve their needs. Plus, gain insights on how best to get their attention before, during, and after the show.

Presented by: Pedro Martin, International Marketing Manager, AEM View Session
Bridging the Offline-Online Gap

CONEXPO Connect brings the power of CONEXPO online, connecting brands with equipment buyers 365 days-a-year. Learn how you can use this powerful, digital platform to get the most out of your CONEXPO-CON/AGG 2020 presence.

Presented by: Jennifer Richter, Digital Media Director, AEM View Session
Effective Use of Swag and Literature

A quick, but deep dive into the topic of SWAG and literature. Discussion includes the latest trends in SWAG, how those trends should (or should not) influence your purchasing decisions, and the three types of literature that every exhibitor needs.

Presented by: Robyn Davis, Trade Show Strategy Specialist, WINH View Session
Keeping Your Story “Top of Mind”

The key to real success in any business is developing strong relationships built on trust. When you are viewed as a value-add and trustworthy organization that looks to partner with their customers in solving day-to-day challenges, the opportunities are limitless. One of the ways to do this is through content that keeps your brand “Top of Mind” 24/7. Learn proven methods for developing digital content that will not only help you connect and engage your customers beyond the tradeshow floor but increase your revenue and growth year round.

Presented by: John Hall, Co-Founder, Calendar.com View Session
Telling Your Story to the Media

Looking to improve or even get coverage of your companies’ stories within the media? Hear directly from a panel of seasoned media professionals who will share their insight and provide helpful tips and tactics to get your story the coverage it needs.

Presented by: Sandra Mason, APR, Director of Public Relations, AEM View Session

New Exhibit Technology

Webinars
Lead Management and Big Data

Learn what is all available to you through beacon technology and practical application strategies to deliver key lead generation results.

Presented by: Robyn Davis, Trade Show Strategy Specialist, WINH; Thad Lurie, VP, Business Intelligence and Performance, Experient, Inc. and Melissa Hopson, Manager eventBit Sales, Experient View Session
Livestreaming from your Booth

This session delves into the strategy behind streaming with examples of how organizations have leveraged live feeds. You’ll also learn what tools and options are available should you want to deploy this technology at show site and when it’s time to call in professionals to help.

Presented by: Donny Neufuss, PRG View Session
New Technology You Should Care About

This session discusses the emerging technologies in the exhibit space and delves into the best practices in technology like 4K monitors, LED walls, AR and VR, Bluetooth and beacon technologies and more. You will learn both the capabilities and limitations of today’s hottest event technologies and how to best scope your needs with your exhibit vendors.

Presented by: Mike Wohlitz, Senior VP of Design Delivery and Wilson Tang, VP Digital Experience, Freeman Exposition LLC View Session
How to Determine and Communicate Exhibiting Value

This session guides you through setting goals, calculating value, tracking your efforts and communicating your results.

Presented by: Robyn Davis, Tradeshow Strategy Specialist, WINH View Session