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CONEXPO-CON/AGG's Privacy Policy

CONEXPO-CON/AGG currently collects three types of information from its website: (1) your IP (Internet Protocol) address and, (2) information voluntarily submitted on order forms, registration forms or e-mails sent to the website administrator.

Your IP address often does not identify an individual, but rather is only a temporary name by which an individual obtains access to the CONEXPO-CON/AGG website. CONEXPO-CON/AGG uses your IP address to help diagnose problems with our server and to administer our website quality. We do not use IP addresses to personally identify users. We use a log file of IP addresses to determine which areas of our site visitors like based on the volume of traffic and to better prepare future site content based on the interests of users. We do not track the usage patterns of individual users, but rather how well each page on our site performs overall.

Information voluntarily disclosed to CONEXPO-CON/AGG either online or in writing through order forms, registration forms, survey response forms, service enrollment forms, e-mail or otherwise is added to the relevant CONEXPO-CON/AGG database to enable processing of the order or registration, or for appropriate response. This information is usually the name, address and item purchased, meeting attended or topic of interest. CONEXPO-CON/AGG may distribute further relevant information to individuals identified in this way. CONEXPO-CON/AGG will use its best efforts to prevent the government from obtaining member or customer information unless required by law.

Information provided to CONEXPO-CON/AGG in non-electronic form may also be used in this way. Individuals who would like to "opt out" of receiving additional communications from CONEXPO-CON/AGG should contact CONEXPO-CON/AGG to have their names removed from our lists by e-mailing remove@conexpoconagg.com.

CONEXPO-CON/AGG endeavors to take appropriate measures to assure the reliability of records and to protect them from loss, misuse or alteration. Records are protected from access by Internet users by a firewall.

CONEXPO-CON/AGG works with third party vendors to deliver promotional messages to you. Information about your visits to this site, such as certain pages you have viewed (but not your name, address, email address or other personal information) is used to serve ads to you while browsing the World Wide Web.

CONEXPO-CON/AGG vendors use cookies, web beacons, or similar technologies placed on your computer to help present, better target, and measure the effectiveness of the advertisements served to you on our web site or through affiliate advertising network providers. Web beacons utilize JavaScript code and write information to cookies, which are small files placed on your computer.

You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is placed. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.)


Association of Equipment Manufacturers (“AEM”) is committed to providing transparency to outside parties with respect to the compliance of the organization’s electronic communication with Canada’ Anti-Spam Legislation, in effect as of July 1, 2014, and its relevant rules and regulations (hereinafter “CASL”). To that end, the AEM Anti-Spam Commitment is a formal statement of rights and obligations which is made available to outside parties. It is intended to inform outside parties of the type of responsible and transparent practices adopted by AEM when electronically communicating with outside parties, to inform outside parties about who they may contact at AEM for any concern pertaining to electronic communications, and to inform such outside parties of where and how they may unsubscribe to any electronic communications from AEM. This document also includes a series of answers to questions about spam and AEM’s practices that are frequently asked by outside parties that AEM may communicate with.

  2. This Anti-Spam Commitment generally applies to any electronic communications sent by AEM to outside parties and is protected by a range of business procedures, processes and policies to ensure that such communications are done in compliance with CASL. AEM, in its electronic communications with outside parties, has to comply with the rules established by CASL and enforced by the Canadian Radio-television and Telecommunications Commission, the Competition Bureau and the Privacy Commissioner of Canada. CASL regulates all commercial electronic messages (“CEM”), which are messages that include among their purposes, the encouragement of participation in a commercial activity.

  4. AEM has undertaken various initiatives in order to make sure that it is compliant with CASL. It has adopted this Anti-Spam Commitment to provide transparency to outside parties with respect to the compliance of the organization’s electronic communication practices with CASL, as well as undertaken the following initiatives:

    • AEM has implemented CASL compliant consent forms

    The consent of outside parties is necessary in order for AEM to send a CEM. This consent typically must be “express”, but in certain circumstances consent can be “implied” and in others, messages are specifically exempt from consent requirements. AEM has modified certain consent forms in order to ensure that the express consent obtained from recipients is in compliance with CASL. In addition, our business contacts can determine and manage their communication preferences by going to the Subscription Center from any CEM.

    Your communication preferences can be updated at any time by visiting the Subscription Center, which can be accessed at any time via any CEM. You can have your email address removed from our mailing lists at any time, although even if you unsubscribe to receiving CEM from AEM, you may still receive electronic messages from AEM which relate to an ongoing business relationship or which are exempt under CASL.

    • AEM has modified its email footers

    AEM has modified its email footers to manage CASL’s consent requirements. Under CASL, all CEM sent must include certain prescribed content. For example, AEM must clearly identify AEM as the party sending the CEM, provide a method whereby the recipient can readily contact AEM, such as a mailing address and one of (i) a telephone number with active response voicemail, (ii) an email address, or (iii) a web address; and provide a working unsubscribe mechanism. In consequence, CASL compliant email footers have been updated in all CEMsent from AEM, in order to ensure compliance with CASL.

    • AEM has incorporated Unsubscribe Mechanisms

    AEM has incorporated unsubscribe mechanisms into all CEM in order to manage CASL’s consent requirements. Under CASL, each CEM must provide a working unsubscribe mechanism (functional for 60 days), which must be processed without delay, within a maximum of 10 business days. In consequence, AEM has set up a uniform process in order to ensure that all unsubscribe requests will be complied with. You may at any time unsubscribe from receiving CEM from AEM by following the process laid out in the electronic message you receive, or contact Tara Ratzlaff, Anti-Spam Compliance Officer, at tratzlaff@aem.org or (414) 298-4742, although even if you unsubscribe to receiving CEM from AEM, you may still receive electronic messages from AEM which relate to an ongoing business relationship or which are exempt under CASL.

  6. The types of CEM AEM may send from time to time could include the following:

    • CEM sent to AEM’s current or potential members by AEM’s various department including [sales, business development, membership or operation] team. For example, this may be for prospecting purposes or in order to answer a request for information or an inquiry;
    • CEM sent to AEM’s current or potential service providers by various AEM business units. For example, AEM may outsource part of its activities to a third party (such as a trade show registration provider) or, AEM HR department may contact potential employees electronically for recruitment purposes.
    • CEM sent regarding AEM newsletters including AEM Advisor (bi-weekly newsletter) and/or AEM products and services: Education (seminars, webinars and other educational offerings); Technical, Safety & Regulatory (safety standards, regulatory developments and compliance); Global Business Information (statistics, market information and global business development); Advocacy (advocacy, public policy and legislation); Trade Shows (CONEXPO-CON/AGG, ICUEE - The Demo Expo, AG CONNECT and Commodity Classic Collaboration in 2016, CONEXPO Latin America, bC India, bauma CONEXPO Africa, IFPE, World of Asphalt, AGG1 Aggregates Forum & Expotrade shows and supported events). 
    • CEM sent to AEM’s current or potential business partners. For example, AEM has various partnerships for trade shows with trade out partners, partnering organizations, and others.  

    If you have received a CEM from AEM and you believe that you should not have, please assess as to whether you have provided implied or express consent to receive CEMs from AEM, or if an exemption applies.

    • Express Consent: You can verify that you have provided express consent to AEM (or verify the status of your consent) by reviewing your preferences in our Subscription Center, accessible via any CEM.
    • Implied Consent: AEM may infer your implied consent if:
      • AEM has an existing business relationship with you or has a former business relationship with you which terminated less than two years ago (for instance, you are a former client);
      • AEM received an inquiry from you within the last 6 months;
      • You disclosed your electronic address to a AEM employee (for example you provided your business card to a AEM employee) or you conspicuously published your electronic address (for example, via a corporate website or in a brochure) and the CEM sent is in connection with your business role and function.

    When is an electronic message exempt under CASL?
    If you are receiving an electronic communications from AEM, it may be a message that is exempt under CASL. This would be the case if the message is one the following:

    • you have a personal relationship with the AEM employee who contacted you, meaning that you have previously had a direct, voluntary, two-way communication;
    • you have a family relationship with the AEM employee who contacted you;
    • the CEM is sent within AEM (between employees of AEM);
    • the CEM is sent between AEM and another business, where there is an ongoing relationship between AEM and this other business;
    • the CEM was sent by AEM to you, in order to respond to your request or inquiry; or
    • the CEM was sent by AEM to you, in order to enforce a legal right or obligation (for instance, if you have an outstanding debt, or breached a contract that you have with AEM, etc.).

    In certain situations, your consent is not required for certain types of messages sent by AEM, although you may still unsubscribe from future transmission of similar messages. The type of messages where AEM does not need your consent is an electronic message that:

    • is sent once, following a referral by a current AEM client, service provider, business partner or employee who also has a personal or business relationship with you;
    • only provides you with a request for a quote or an estimate;
    • only facilitates or confirms a transaction;
    • only provides AEM warranty, product recall, safety or security information; or
    • only provides information about:
      • your ongoing use of AEM services or products or ongoing purchases;
      • a AEM product, good, or service purchased (including updates and upgrades).

    If you have received a CEM, and you believe that you should not have, please contact us immediately at tratzlaff@aem.org and we will promptly remove your address from our list (within 10 business days).

  8. You may be contacted by a AEM employee via social media, such as LinkedIn, if you are connected on the social network with the AEM employee, or if you have indicated through your preference settings the fact that you are open to receiving messages about new business opportunities or ventures. You may also be contacted if you have conspicuously published your electronic address (for instance, on a social media website), have not indicated that you did not wish to receive CEM, and the CEM sent is in connection with your business role and function.

  10. At AEM, we take the respect of laws very seriously. You may unsubscribe at any time from receiving CEM, by visiting our Subscription Center from any CEM or emailing remove@aem.org, and we will remove you from our list within ten (10) business days.

  12. From time to time, AEM will review and update this Anti-Spam Commitment as required to keep current with rules and regulations, new technologies, standards, our business practices and outside parties’ concerns. We will post any Anti-Spam Commitment changes on this page and, if the changes are significant, we will provide a more prominent notice (including, as the case may be, email notification of Anti-Spam Commitment changes).

  14. AEM has designated its CASL Compliance Officer as the person accountable for compliance with this Anti-Spam Commitment:

    Tara Ratzlaff, Anti-Spam Compliance Officer
    Association of Equipment Manufacturers
    6737 West Washington Street, Suite 2400
    Milwaukee, WI 53214-5647
    By phone: (414) 298-4742
    By e-mail: tratzlaff@aem.org