Home | Supported By | Contact Us

Industry News

Online Marketing

CASL's Impact on Email Marketers
On July 1, 2014, sending commercial electronic messages to customers and prospects will get a little more complicated for most businesses. Canada's anti-spam legislation (CASL) is set to come into force and bring along with it potential fines that could reach into the millions.
ClickZ – 6/9/2014

How to Manage the Social Media Overload
I started to write this column about Twitter and the media and then started thinking, wait - aren't people more interested right now in the 99 new Twitter tools and apps? And then my mind went to the fact that in a conversation this week, a client came to me stressed over all the LinkedIn changes, so I was going to write about that. So, what do I have for you? Something I think we all can relate to at this point.
ClickZ – 4/10/2013

More Essentials of Marketing
In my last dispatch to you all, I provided the first set of what I think are the essentials of marketing. The main idea was that, while you can always try new experiments that break through the noise of the marketplace, you need to ensure that your bases are totally covered.
ClickZ – 4/5/2013

Analytics Is Like Driving
One of the wonderful things about going to conferences is the ability to sit back and listen instead of leaning forward and solving problems - or equations - all day. When one is sitting back, listening, the mind gets to wander. Not far, but wide enough to hit some aha moments along the way.
ClickZ – 3/28/2013

Mobile Email - Metrics and Quick Wins
We have many clients investing in responsive design for email, but few who have done an A/B split test against the control. These marketers look at the numbers and use common sense: if 30 to 60 percent of my email opens are on mobile devices, my message should look great on screens small and large.
ClickZ – 3/20/2013

Getting Ready for Real Time
Social networks and real-time marketing is a classic chicken-or-the-egg scenario: have social networks evolved to support real-time marketing, or is the real-time frenzy a product of social media mania? Either way, as social networks continue to grow at an exponential speed, as illustrated in eMarketer’s “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing,” it’s evident that real-time marketing is becoming a brand imperative.
ClickZ – 3/20/2013

Realizing Agile Email Marketing: The Future of Video, Content, and Context
In my last column, I discussed the importance of adapting to change and the use of responsive design to optimize content rendering. In this column, I will dive deeper into that trend and highlight what Movable Ink refers to as “agile email marketing.”
ClickZ – 1/28/2013

Realizing Agile Email Marketing: The Future of Video, Content, and Context
In my last column, I discussed the importance of adapting to change and the use of responsive design to optimize content rendering. In this column, I will dive deeper into that trend and highlight what Movable Ink refers to as “agile email marketing.”
ClickZ – 1/28/2013

Why Your Brand Needs Email Smarts More Than Ever in 2013
Email marketing has been sneaky hot of late. In many ways it has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for the majority of businesses: making money.
ClickZ – 1/10/2013

How to Optimize Your B2B Email Campaigns
In part 1, I discussed why creative and landing pages are so important in a bland business to business (B2B) email world, among a few other methods of reinventing your program.
ClickZ – 12/13/2012