Planning is an essential element of success at CONEXPO-CON/AGG. Exhibitors who come to the show with a good plan are the ones that achieve the best results. CONEXPO-CON/AGG 2014 show management is providing the new strategy and planning support program to exhibitors free of charge. The program consists of five on-line, self-paced planning modules that address a broad array of attainable goals in marketing, sales, business process enhancements and profit improvement.
The program was produced for CONEXPO-CON/AGG by trade show industry consultant Ed Jones of Constellation Communication Corp. Jones is well-known for delivering training on best practices in the exhibit and event marketing industries. He teaches the required course in trade show marketing measurement for the Certified Trade Show Manager Certification (CTSM).
The program was designed for the novice and expert alike. Each module contains comprehensive information with clear examples and suggested next steps. In addition, the program also supports internal presentations and discussions with event teams and expands planning participation to others who should be involved.
The training modules are available now, exclusively to CONEXPO-CON/AGG exhibitors.
To access modules or documents simply click “Free Webinars.” If you need help with logging in, please contact Constellation at: 770-391-0015 or email firstname.lastname@example.org.
By Jefferson Davis, Tradeshow Turnaround Artist, Competitive Edge
The key to exhibiting success is to have face-to-face interactions with enough of the right people. If you want your booth filled with interested, qualified attendees at one of the largest tradeshows in North America, I have some very direct advice for you... don’t exhibit by hope! View more information.
By Jefferson Davis, Competitive Edge
Whether your CONEXPO-CON/AGG & IFPE exhibit ends up as an investment delivering a solid return or just another marketing expense will come down to the people staffing your exhibit. When you strip away all the lights, sounds, heavy equipment and exhibit architecture from the exhibit floor you end up with an industry specific marketplace where people meet face-to-face to talk and do business. And only your staff can talk and do business. View more information.
The show is approaching fast – are you ready for Las Vegas? Watch this short video to ensure you have a smooth and profitable event. Original air date of January 30, 2014.